Cathy is a senior executive with over 30 years of business and board experience. Known for corporate strategy, all aspects of marketing, branding, communications, consumer research and stakeholder engagement, Cathy began her career as a marketing and communications professional in a number of multi-national corporations. In 1997 she founded Strategic Initiatives, a nationally recognized marketing research firm with clients among many of the leading businesses in Western Canada. Beyond First West, Cathy sits on the boards of Peninsula Co-op, the Victoria Hospitals Foundation and the Arthritis Society of Canada, as well as the Board of Governors of the University of Victoria. She has previously served on the boards of the United Way of Canada, United Way of Greater Victoria and the CMA Society of BC, among others. Her board roles have included Board Chair, Governance Chair, and Nominations Chair.